LVMH has appointed Laura Burdese as chief govt of Bulgari, with impact from 1 July 2026.
Burdese, who’s at present deputy chief govt of the jewelry model, will succeed Jean-Christophe Babin, who’s stepping down after 12 years within the position.
She’s going to report back to Stéphane Bianchi, group managing director of LVMH and chief govt of LVMH Watches and Jewellery.
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Burdese has spent almost a decade at LVMH. She joined the group as chief govt of Acqua di Parma earlier than transferring to Bulgari in 2022 as chief advertising officer.
She was promoted to deputy chief govt in July 2024, having overseen a interval of name repositioning and development.
Burdese would proceed the work carried out beneath Babin, specializing in consolidating Bulgari’s market place and supporting sustainable development.
Babin, who has labored at LVMH for greater than 25 years, will stay chairman of the Bulgari board, chief govt of the Bulgari lodge enterprise unit and president of the Bulgari Basis. He’ll proceed to report back to Bianchi.
Throughout his tenure, Babin led a significant transformation of the model, strengthening its identification as a Roman excessive jewelry home.
Burdese mentioned: “I’m honoured to be appointed CEO of Bulgari. Main a model with such a robust identification is one thing I strategy with dedication, care, and a deep sense of accountability.
“My honest gratitude goes to Jean-Christophe Babin. Working alongside him has been a privilege. His management has profoundly formed Bvlgari, strengthening its Roman spirit, inventive ambition, and world presence. I’m grateful for his imaginative and prescient, his vitality, and the requirements he set, which is able to proceed to information and encourage our work.”
She added: “Above all, I need to thank the Bvlgari groups. Your expertise, dedication, and generosity are the human power behind all the pieces Bvlgari does. It’s with you that I look ahead to the subsequent chapter: persevering with to construct with care, fostering creativity and accountability, and shaping a future that continues to be true to who we’re, whereas opening new paths ahead — collectively.”
